You Need An Expert In Your Industry To Do Your Marketing – Right?          Wrong!

This is a common misconception.  Expert marketing is its own discipline.  Yes, we do need to understand certain basic needs in your industry and will be sure to discover that, but prior industry knowledge is not necessary to do an outstanding marketing job.

 

Our Methodologies Have Helped

TGDA’s services are based on a scientifically based marketing system, and that marketing system's methodologies have helped:

 

• Over 10,000 businesses
• In over 1,000 Industries

 

We Have Personal Experience With 26 Industries

 

Due to client confidentiality, we are not at liberty to publish client names, products or program details.  The information below should provide a guide to the types of work we have done.  The principles and methodologies applied are generally the same, although the company and industry may change.

 

Business Software Companies - Conducted basic research to determine the true needs of their clients, and developed all supporting materials to be sure their messages reached the clients.

 

Internal Combustion Engine Development - Researched internal combustion engine technology trends for a small developer, and recommended a sequence of products for introduction.  Promotional efforts were focused on public relations announcements and company authored articles, since the budget was too small for advertising.

 

Genset Manufacturers – Three clients:
A large multinational company wanted maximum impact.  We developed a stepwise series of products for introduction with each having novel technical features that customers desired, but had been unable to obtain.  We then orchestrated a major introduction that included Federal, State, and Local politicians and senior management from two companies.  Coverage was arranged with radio, TV, local press, and trade press.
    A start-up company needed to introduce a unique product and position itself for growth and outside investment.  We researched the target market to determine the proper feature set and key customers, and arranged editorial coverage prior to introduction.

    Assembled market information and created professional presentations and brochures for a regional genset company, to help gain the support necessary for them to break into the national market.

 

Certified Public Accountants – Researched and established a sure-fire method for attracting the types of clients they most desired.

 

Temporary Housing Services – Researched the Total Available Market (TAM) for a company, and created a business plan to dominate the marketplace.

 

Lean Manufacturing Services – Developed market positioning and materials for a unique method to deliver services and training.

 

Fixed Base Operator at an Airport – Created ads to attract student pilots to the FBO’s operation, which would accelerate the demand for other services offered.

 

Power Semiconductor Manufacturers – Multiple clients: 

1. Established a startup company as the market leader in less than 12 months, primarily using articles and public relations.
2. Took a stodgy old-line manufacturer from a market follower to the technology leader by focusing on those features customers wanted but were unable to get from the #1 market share holder.  This move forced the #1 player to redesign his entire line (several hundred products) in order to catch up.
3. Conducted strategy-setting sessions to determine what options a spin-off operation had in a very competitive market.  We also made recommendations for improving the support they needed from the parent company.  Both efforts proved successful for the operation.

Memory Semiconductor Manufacturers – Identified key features desired by the customer base, that were not being offered; made recommendations for implementation of products containing these features; and outlined the communications plan to take additional market share.

 

Analog Semiconductor Manufacturers – Researched circuit architecture evolution, confirmed architecture future paths, and drafted objective specifications for a family of products to dominate a market sub-segment.

 

Hybrid Circuit Manufacturers – Used the technology limits of monolithic chips over a period of time to identify areas of opportunity for several hybrid circuit manufacturers.

 

Inverter Manufacturer – Conducted market studies to determine the product architecture and features desired by the end users.  Created a press event to introduce the first product.

 

Florist – Took a company with stagnant sales, researched customers and competitors, and devised a marketing plan to increase sales at a controllable rate.  The client was concerned that their reputation would suffer if orders outstripped the ability to service orders.  Orders increased per the client’s wishes.

 

Foundry and Machining – Focused on one of 11 market segments served, and identified their customers’ two most important factors.  Wrote all website content.  Arranged and wrote all promotional literature.  Wrote a series of articles demonstrating their expertise in this area.  Sales in this market doubled.

 

Metal Surface Treatment – Identified target market characteristics, and key customers.  Developed website content, as well as informational and promotional literature.  Conducted a direct mail campaign to increase sales.

 

Mental Health Therapist – Researched the driving forces of this service sector.  Identified co-dependent services, and referral sources.  Wrote informational material that reduced the barriers to using this service.  Outlined a direct mail plan to increase the number of referrals from other professionals.

 

Chiropractor – Through survey, identified the key element that decides a customer to work with a chiropractor.  Developed ads to attract customers.

 

Gutter Installation – Researched the market for a local installer, and identified customers’ main concerns that were not being addressed by the competition.  Developed a multi-media campaign to attract a larger market share in a very cost-competitive market.

 

Connector Manufacturer – Researched the computer market and identified the connector series that would be used for next generation design.  Pinpointed the specifications and pricing curves that would be successful for the immediate future.

 

As you can see from the list above, our expertise crosses many boundaries of product and service.  With this many different industries and situations covered, it becomes obvious that the marketing methods are more important to success than a prior background in the industry.